Terms & Conditions

Clause 01

Parties and Definitions

"Prism", "we", "us", or "our" refers to the operator of weareprism.io, a Google Ads audit service operating under Irish law.

"Client", "you", or "your" refers to the individual or business entity that registers for, pays for, or otherwise engages Prism's services.

"Services" refers to the Google Ads account audit, written report, and associated recommendations delivered by Prism.

"Report" refers to the written audit document containing findings, analysis, and recommendations delivered to the Client.

"Account" refers to the Google Ads account or accounts to which the Client grants Prism read-only access for the purpose of audit.

Clause 02

Nature of the Service

Prism provides an independent analysis and advisory service. All outputs — including but not limited to the Report, recommendations, prioritised action plans, and strategic observations — constitute advisory information only. They do not constitute financial advice, legal advice, or a guarantee of any commercial outcome.

The Services are designed to identify areas of potential improvement within a Client's Google Ads account based on data available at the time of audit. Results will vary depending on account structure, industry, market conditions, budget levels, and actions taken by the Client.

Prism makes no warranty, express or implied, that implementing the recommendations in the Report will result in any specific outcome, including but not limited to improved ROAS, reduced cost-per-acquisition, increased revenue, or improved profitability.

Clause 03

Account Access — Read-Only Requirement

To perform the audit, the Client must grant Prism access to their Google Ads account via Google Ads Manager read-only access. This is a standard, platform-governed access level that permits viewing of account data only.

Read-only access expressly prohibits Prism from making any changes to campaigns, budgets, bids, settings, audiences, creative assets, or any other element of the Client's Google Ads account.

By granting access, the Client confirms that:

They are the authorised account holder or have authority to grant third-party access
They have granted read-only access as described, not editor or admin access
They understand that Prism will not and cannot make changes to the account
They may revoke access at any time via Google Ads Manager settings

Prism accepts no liability for any changes made to the Client's Google Ads account during or after the audit period, whether by the Client, their agency, or any other party.

In the event that the Client grants an access level beyond read-only by error, Prism will notify the Client and request that access be corrected. Prism will not exercise any permissions beyond those required to view account data.

Clause 04

Recommendations — Advisory Nature & Client Responsibility

All findings, recommendations, and action plans contained in the Report are provided in good faith based on Prism's analysis of the account data available at the time of audit. They are recommendations only.

The Client is solely responsible for:

Deciding whether to implement any recommendation in the Report
The manner and timing in which recommendations are implemented
Any changes made to their Google Ads account, whether or not those changes follow the Report
The commercial outcomes resulting from any changes made
Validating recommendations against their own business objectives, financial position, and risk appetite before implementation

Prism expressly disclaims any liability for losses, costs, or damages of any kind arising from the Client's decision to implement, partially implement, misinterpret, or not implement any recommendation contained in the Report.

Google Ads is a dynamic platform. Campaign performance, auction dynamics, competitor activity, and platform features change continuously. Recommendations that are appropriate at the time of audit may require adaptation over time. Prism's Report reflects a point-in-time analysis and carries no ongoing obligation to update findings.

Clause 05

Limitation of Liability

To the fullest extent permitted by applicable Irish and EU law, Prism's total aggregate liability to the Client — whether in contract, tort (including negligence), breach of statutory duty, or otherwise — shall not exceed the total fees paid by the Client for the Services giving rise to the claim.

Prism shall not be liable for any of the following, whether direct, indirect, or consequential:

Loss of revenue, profit, or anticipated savings
Loss of business, contracts, or commercial opportunity
Reduction in advertising performance or platform metrics
Changes to Google Ads platform policies, features, or auction dynamics
Actions taken or not taken by the Client's agency, employees, or contractors
Third-party platform outages, policy changes, or algorithm updates
Any outcome arising from the Client's implementation of Report recommendations
Any outcome arising from the Client's decision not to implement Report recommendations

Nothing in these Terms shall limit or exclude liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other matter that cannot be excluded or limited by Irish law.

Clause 06

Data Handling, Third-Party Tools & Sub-Processors

To deliver the Services, Prism may use authorised third-party software tools and platforms. These tools assist with data retrieval, analysis, and report production. All tools used by Prism are operated by established technology providers subject to their own enterprise-grade data security, privacy, and compliance frameworks, including compliance with GDPR where applicable.

Categories of tools used may include:

Data connectivity and retrieval platforms — used to securely extract aggregated performance data from Google Ads for analysis purposes
AI-assisted analysis and language tools — used to support interpretation, structuring, and articulation of findings. All AI-assisted outputs are reviewed and verified by a human practitioner before inclusion in the Report
Presentation and reporting platforms — used to produce the final formatted Report delivered to the Client

Prism does not sell, share, or transfer Client account data to any third party for marketing, advertising, or commercial purposes. Data accessed is used solely for the purpose of producing the Client's audit Report.

Account data accessed during the audit is limited to performance metrics, campaign structures, settings, and related advertising data. Prism does not access, store, or process end-customer personal data belonging to the Client's own customers.

By engaging Prism's Services, the Client consents to the use of such tools as sub-processors in the delivery of the audit, subject to appropriate data protection safeguards.

Prism's handling of personal data provided by the Client (name, email, business details) is governed by our Privacy Policy.

Clause 07

Payment & Pricing

The audit fee is payable in advance of the audit commencing. Prism will issue a payment link to the Client following submission of the registration form. The audit will be scheduled upon receipt of cleared payment.

All fees are stated in Euro (€) and are inclusive of any applicable taxes unless otherwise stated. Clients based in Ireland or the EU may be subject to VAT at the applicable rate.

Early access pricing (€296) applies to the first 25 audits. Standard pricing (€395) applies thereafter. Prism reserves the right to update pricing at any time. The price applicable to a Client is the price confirmed at the time of registration.

Prism reserves the right to decline a registration or refund payment at its sole discretion, including where an account is deemed unsuitable for audit (for example, where spend levels make the audit disproportionate to value delivered).

Clause 08

Cancellation & Refunds

Once audit work has commenced — defined as the point at which Prism has accessed the Client's account data — the audit fee is non-refundable, except at Prism's sole discretion.

If Prism is unable to complete the audit due to circumstances within Prism's control (for example, failure to deliver the Report within the agreed timeframe through no fault of the Client), a full refund will be issued.

If the Client fails to provide valid read-only account access within 14 days of payment, Prism reserves the right to cancel the audit. In such cases, a refund may be offered at Prism's discretion, less any reasonable administration costs.

Prism does not offer refunds on the basis of dissatisfaction with recommendations, platform outcomes, or commercial results following implementation.

Clause 09

Delivery & Turnaround

Prism targets delivery of the completed Report within 5 working days of receiving valid read-only account access. This timeline is indicative and may be extended in circumstances including but not limited to account complexity, access issues, or high demand.

Prism will notify the Client if the delivery timeline is expected to be materially exceeded.

The Report will be delivered electronically to the email address provided at registration.

Clause 10

Confidentiality

Prism treats all Client account data and business information as strictly confidential. Prism will not disclose Client-specific account data, findings, or business information to any third party without the Client's express written consent, except where required by law or where necessary to deliver the Services through authorised sub-processors (see Clause 6).

The Report is produced for the exclusive use of the Client and is not to be reproduced, redistributed, or published without Prism's written consent.

Prism may use anonymised, aggregated insights from audits conducted (with no identifying information) for the purpose of benchmarking, marketing materials, or product development.

Clause 11

Intellectual Property

The Report and all intellectual property contained within it — including methodology, frameworks, and presentation format — remain the intellectual property of Prism until payment has been received in full, at which point a non-exclusive licence to use the Report for internal business purposes is granted to the Client.

The Client may not resell, sublicense, or commercially exploit the Report or Prism's methodology without prior written consent.

Clause 12

Independent Contractor Status

Prism operates as an independent contractor. Nothing in these Terms creates a partnership, joint venture, agency, employment, or franchise relationship between Prism and the Client.

Prism is not an authorised Google partner acting on behalf of the Client, and is not affiliated with, endorsed by, or acting as an agent of Google LLC or any of its subsidiaries.

Clause 13

Governing Law & Jurisdiction

These Terms and Conditions, and any dispute or claim arising out of or in connection with them or their subject matter or formation (including non-contractual disputes or claims), shall be governed by and construed in accordance with the laws of the Republic of Ireland.

The parties irrevocably agree that the courts of the Republic of Ireland shall have exclusive jurisdiction to settle any dispute or claim arising out of or in connection with these Terms.

For Clients based in the European Union, mandatory consumer protection rights under applicable EU law are not affected by this clause.

Clause 14

Amendments

Prism reserves the right to update these Terms at any time. Updated Terms will be published at weareprism.io/terms.html with a revised effective date. Continued use of the Services following publication of updated Terms constitutes acceptance of the revised Terms.

For existing engagements, the Terms in effect at the time of payment will govern that engagement.

Clause 15

Severability

If any provision of these Terms is found to be unenforceable or invalid under applicable law, that provision shall be modified to the minimum extent necessary to make it enforceable, or severed if modification is not possible. The remaining provisions shall continue in full force and effect.

Clause 16

Entire Agreement

These Terms constitute the entire agreement between the Client and Prism with respect to the Services and supersede all prior discussions, representations, or agreements relating to the same subject matter.

Contact

Questions & Contact

If you have any questions about these Terms, please contact us before registering:

Email: audits@weareprism.io
Website: weareprism.io